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Product Designer
@
Beautiful.ai
Sept 2025 - July 2026
San Francisco
• Led the end-to-end design of the editor onboarding experience, introducing an interactive onboarding checklist and guided video experience that drove activation behaviors associated with up to a 78% higher subscription conversion (21.8% vs. 12.2%) and 6.6× longer median time-to-cancel for engaged users.
• Led foundational user research that uncovered customer mental models, pain points, and adoption barriers, directly influencing product strategy and roadmap priorities.
• Led design of AI-powered presentation generation on mobile, translating complex desktop workflows into an intuitive mobile experience while balancing usability and technical constraints.
• Identified key comprehension gaps in the AI presentation generation workflow through moderated user research, proposing a more intuitive and transparent experience that better aligned with users' mental models and informed future product strategy.
• Designed a scalable collaboration system with threaded comments, resolution, and contextual annotations, enabling richer collaborative editing.

Product Designer
@
Beautiful.ai
Sept 2025 - July 2026
San Francisco
• Led the end-to-end design of the editor onboarding experience, introducing an interactive onboarding checklist and guided video experience that drove activation behaviors associated with up to a 78% higher subscription conversion (21.8% vs. 12.2%) and 6.6× longer median time-to-cancel for engaged users.
• Led foundational user research that uncovered customer mental models, pain points, and adoption barriers, directly influencing product strategy and roadmap priorities.
• Led design of AI-powered presentation generation on mobile, translating complex desktop workflows into an intuitive mobile experience while balancing usability and technical constraints.
• Identified key comprehension gaps in the AI presentation generation workflow through moderated user research, proposing a more intuitive and transparent experience that better aligned with users' mental models and informed future product strategy.
• Designed a scalable collaboration system with threaded comments, resolution, and contextual annotations, enabling richer collaborative editing.

Senior Product Designer
@
WeVideo
Sept 2022 – Sept 2025
Mountain View
• Designed AI-powered question generation to simplify lesson planning for educators, driving more than 10% of total AI interactions while helping strengthen WeVideo's competitive position in AI-assisted learning.
• Led the integration of two acquired products into a unified learning platform, simplifying educator workflows and minimizing migration friction through systems thinking, interactive prototyping, and close cross-functional collaboration.
• Designed a scalable district administration experience supporting organizations with over 130,000 users, simplifying complex license management, permissions, and authentication workflows through modular UX and Google/Microsoft integrations.
• Following a restructuring, became the sole Product Designer supporting three engineering teams, setting design direction across multiple product areas.
• Designed an asynchronous video discussion experience, validating concepts through a 25+ participant co-design workshop that directly influenced the shipped solution.
• Created a collaborative content-sharing ecosystem that generated 450+ shared assignments within the first few months, laying the foundation for long-term network effects.

Senior Product Designer
@
WeVideo
Sept 2022 – Sept 2025
Mountain View
• Designed AI-powered question generation to simplify lesson planning for educators, driving more than 10% of total AI interactions while helping strengthen WeVideo's competitive position in AI-assisted learning.
• Led the integration of two acquired products into a unified learning platform, simplifying educator workflows and minimizing migration friction through systems thinking, interactive prototyping, and close cross-functional collaboration.
• Designed a scalable district administration experience supporting organizations with over 130,000 users, simplifying complex license management, permissions, and authentication workflows through modular UX and Google/Microsoft integrations.
• Following a restructuring, became the sole Product Designer supporting three engineering teams, setting design direction across multiple product areas.
• Designed an asynchronous video discussion experience, validating concepts through a 25+ participant co-design workshop that directly influenced the shipped solution.
• Created a collaborative content-sharing ecosystem that generated 450+ shared assignments within the first few months, laying the foundation for long-term network effects.

Product Designer
@
WeVideo
Sept 2019 – Sept 2022
Mountain View
• Designed WeVideo's automated subtitle experience to improve accessibility for deaf and hard-of-hearing creators, validating the solution through user testing and contributing to more than 143,000 generated subtitles.
• Built and scaled WeVideo's first design system, improving UI consistency across the platform, reducing engineering implementation effort by 15%, and establishing reusable foundations for future product development.
• Founded and led WeVideo's annual company-wide hackathon for three years, bringing together up to 12 cross-functional teams to generate new product ideas and strengthen collaboration across the organization.

Product Designer
@
WeVideo
Sept 2019 – Sept 2022
Mountain View
• Designed WeVideo's automated subtitle experience to improve accessibility for deaf and hard-of-hearing creators, validating the solution through user testing and contributing to more than 143,000 generated subtitles.
• Built and scaled WeVideo's first design system, improving UI consistency across the platform, reducing engineering implementation effort by 15%, and establishing reusable foundations for future product development.
• Founded and led WeVideo's annual company-wide hackathon for three years, bringing together up to 12 cross-functional teams to generate new product ideas and strengthen collaboration across the organization.
Tools powering my work
Skills
Product design
Figma
Interaction design
Information architecture
Design systems
Accessibility
Responsive design
Prototyping
User interviews
Usability testing
Journey mapping
Research synthesis
Product strategy
Workshop facilitation
Cross-functional leadership
Design critique
Stakeholder management
Agile
Mentorship
Education and Certifications
Education and Certifications
B.A. Business, Entrepreneurship
2015 – 2019 · University of Washington
Nielson Norman Group UX Certificate
2022 · Certified in Application Design, UX Storytelling, Design Systems, Emerging Patterns, Workshop Facilitation, Lean UX in Agile, and Human-Centered Usability
Mixpanel Fundamentals Certification
2025








